Lettering design
The design of the G7 logotype features the same style and font of the institutional logo of the Italian DPA. The lettering and pictogram, blended together in a single visual identity free of additional symbols and emblems, highlight the DPA and make it recognisable.
The double meaning of the ‘G’ (standing for G7 and ‘Garante’ – Italian word for DPA) makes the logo very identifiable. It shows the features of a pictogram while also representing, in this new logo proposal, the G of G7 and of the Italian DPA. Additional information on the event were added to the logo: “7”– for the countries protagonists of the event “privacy” – the Summit’s topic, “Italia”–the hosting and organising country, “2024”- the year when everything happens.”
